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October 23, 2008
Please Join Us....
 ASPS -"Plastic Surgery 2008"
Chicago, IL,October 31-November 5
Meet Cheryl Whitman at:
Care Credit Booth #931
when she will be speaking about:
7 Tips to Strengthen Your Practice by
Pumping Up Your Cash Flow
Sunday, 11/2 @ 9:10 am
10 Ways to Improve Your Revenue and
Get Patients to say"YES"
Monday, 11/3 @ 9:10 am
For more information please go to: www.plasticsurgery.org
Clinical Applications for
Age Management Medicine
November 6 - 9, 2008
Red Rock Resort & Spa
Las Vegas, Nevada
Join Cheryl Whitman on:
Thursday November 6th, 10:15-11:15 AM
Office-Based Aesthetic Treatments for Ethnic Skin and Skin of Color: Lecture & Demonstration
Join the experts Cheryl Whitman & Marketing Guru Craig Ure
on this FREE Online Webinar called
"How to Easily Future Proof Your Aesthetic
Practice & Double-Your-Profits in the Next 12 Months or Less" !
Tuesday, November 18th @ 1:00pm - 2:30pm EST
For more information and to sign up for
this exciting opportunity go to:
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For Immediate Release
Media Contact:
Lindsey Whitman
lindsey@medicalspaconsultant.com
1-877-SPA-MEDI
Medical Spas Get Updated Success System
Beautiful Forever offers medical spas step-by-step guidance to success
[Englewood Cliffs, New Jersey] - [October 2008] - The medical spa is here to stay. In fact, the number of practices is growing to meet the need generated in 2007 with revenues running over $1,063 billion (that's more than twice the return in 2006, according to the International SPA Association). With the help of the second edition of the Medical Spa Success System (MSSS), new and existing medical spas are well on their way to success.
"Not all medical spas are created alike, which means all the difference for patient and practitioner alike," says Cheryl Whitman, creator of the MSSS and founder and CEO of Beautiful Forever Medical Spa Business Consulting Firm, Inc. "To assist practices with the nuances of running a successful practice, we have updated the Medical Spa Success System. Not only do practices benefit from the latest and most comprehensive industry information, but also the close attention it pays to hiring the right team for the best results. Practice managers find the System especially helpful as they work to develop a team that is focused on improving customer service, outdoing the competition and boosting the bottom line."
From the outset, the 500-page System with a customizable CD-ROM was designed to walk providers through concept creation and branding, selecting a market niche, choosing your location, creating a menu, identifying marketing tactics, applying legal and insurance issues, and operating efficiently. New highlights and updated statistics continue to help medical spa practitioners prevent costly mistakes, secure capital, develop business and marketing plans, hire the right personnel and stay compliant - especially in an environment charged with competition and economic uncertainty.
"When Dr. Street first decided to start up our Med Spa, we turned to Beautiful Forever," says Peggy Brown, Practice Manager of Doctor's Approach Medspa. "The Medical Spa Success System manual provided us with a tremendous amount of information for getting started - and continuing to grow. The manual covers everything from how to purchase equipment and how to perform services."
Adds Dr. Julio Gallo, M.D., F.A.C.S., Medical Director of The Miami Institute for Age Management and Intervention, "I like MSSS because it emphasizes the retail aspect of this business, which is quite different from the traditional practice of medicine. The chapter on marketing alone contains literally hundreds of creative ideas on how to grow your business and make it unique. The CD-ROM enabled me to customize manuals, templates and protocols. The guidelines for hiring, compensating, and training staff are informative and helpful tools. I was particularly impressed with the section on choosing your retail products."
"Our System and our website provide the latest and most comprehensive industry information for building a profitable medical spa," says Whitman. "Our goal is to bridge the gap between a client's vision and the realities that make up a medical spa business - with the least amount of stress."
For more information please go to:www.medicalspasuccess.com
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Male Cosmetic Surgery Patients Need Different Approach
By Dr. Kenneth Dickie
Aug 26, 2008
Men may not be from Mars, but they do pose some unique challenges for the plastic surgeons that treat them. And as a growing number of men seek cosmetic procedures, it's important for physicians to realize the differences between male and female patients are much more than physical.
Plastic surgeons also must address key differences in the psychological makeup between the sexes and tailor treatment protocols to achieve positive outcomes. Many plastic surgeons find men are more likely to approach a consultation for a cosmetic procedure as they would buying a new car, often attempting to negotiate price or work out some sort of a deal. They are also more likely to want to close the deal quickly without asking as many questions or considering much beyond the procedure they want.
Men don't listen as well as women. While this may not be a shocking fact for many, it does require plastic surgeons to spend more time making sure their male patients completely understand all facets of a cosmetic procedure beforehand, from preoperative preparation to postoperative care.
Women tend to be more collaborative throughout the treatment process than men. Both are generally well-informed about the procedures they seek; women are more accepting of complications should they occur, and they do listen and follow directions more closely.
Most plastic surgeons find the greatest disparity between male and female cosmetic surgery patients lies in the recovery phase specifically his or her diligence in adhering to recommendations for postoperative. With men, you have to leave no stone unturned.
more..
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Cosmeceuticals: Thoughts of a skeptic and a hypocrite
Oct 19, 2008
By: Allison Tsai
Dermatology Times E-News
Las Vegas -- Everyone needs a working knowledge of cosmeceuticals, even if you're a skeptic, says Hilary E. Baldwin, M.D, vice chair and associate professor of dermatology, department of dermatology, State University of New York, Brooklyn, N.Y., in a presentation here at the Fall Clinical Dermatology Conference.
The luxury skincare market is rapidly growing due to the aging U.S. population, along with the baby boomer's mentality that "there is nothing remotely graceful about the aging process," Dr. Baldwin tells Dermatology Times. This is made evident in cosmeceutical sales, with $6.4 billion sold in 2003 to 2004 and projected sales in 2008 at $7.2 billion.
In addition, Dr. Baldwin says women are confused by the mass of products on the market, and are inclined to believe cosmetic claims, cosmetic salespeople and dermatologists equally about the effectiveness of a product, "which is something we really can't put up with. We need to have better knowledge than the cosmetic counter," she says.
The goals of a cosmeceutical are to protect from UV damage (sunscreen), reduce free radical formation (antioxidants), improve skin lipid barrier (moisturizers), brighten and unify color and tone (bleaching agents and antioxidants), and smooth texture, reduce pore size and decrease fine lines and wrinkles (retinoids and collagen stimulators), Dr. Baldwin says, but these goals are only attainable to a limited extent.
"Cosmeceutical 'science,' we have to remember, is really taking a biologically active ingredient in vitro and putting it into a bottle, and in vitro success, of course, does not prove in vivo success," she says.
A critical evaluation of cosmeceuticals would require rigorous clinical trials, she says, but that may not be possible, because anticipated outcomes are very subtle changes that may not achieve statistical significance.
For the skeptic, Dr Baldwin says "nothing is more important than obsessive-compulsive use of well-formulated sunscreen," and the use of topical retinoids and hydroxyl acids also have sound scientific backing.
Lastly, she says no single cosmeceutical active is going to do everything. "Combinations of retinoids, sunscreens, antioxidants, collagen stimulating peptides, bleaching agents and hydroxyl acids will be more effective than any agent alone,"Dr. Baldwin says.
*Contact Beautiful Forever and let us help you to create a high quality private label line with low minimums and great ROI!
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About beautiful forever...
beautiful forever Medical Spa Business Consulting is a cutting edge consulting firm for anyone looking to open a new Medical Spa, Cosmetic Laser Center, Wellness Center or Day Spa.
beautiful forever helps with every aspect of any medical spa development with access to a vast network of medical spa related resources, a team of seasoned professionals, over 100+ years of combined experience in the field of spa development, and creativity and dedication to service.
beautiful forevers mission as a company is to offer their clients the ultimate in Medical Spa Consulting Services, focusing on building a spa environment based on exceptional service standards, a unified staff, revenue growth, attention to detail, and a continuously evolving innovative plan for future operations.
beautiful forevers consultants can help medical professionals and entrepreneurs find their niche by evaluating project goals and customizing a program to specific needs and budgets, making them ideal business partners. Their expertise results from hands-on experience with all the different components of the medical spa business. They are dedicated guides through each and every aspect of planning, from developing a business plan and organizing site development to overseeing all stages of product development and design of promotional materials.
www.medicalspaconsultant.com
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