Most physicians and entrepreneurs open medical spas without primary and secondary market research which is a critical success factor and an important pre-requisite to opening a new business or transforming/restructuring an existing one.
Primary market research entails survey research, focus groups and other methodologies using a select respondent base specifically aimed at the target market and customer base.
Secondary research involves the search of existing data, reports, market information, demographics, zip code analysis, internet research, and other available data.
Specific projects that we can accomplish for clients include:
- Client/patient satisfaction and customer feedback surveys
- Competitor Assessments
- Zip code analysis
- Demographic analysis for the local market
- Strategic market analysis
- Focus groups of prospective clients/patients
- Focus groups of existing clients/patients
We utilize a combination of qualitative and quantitative techniques to analyze the data and assess the information.
Our consultants have completed prior market research projects in the health care fields for hospitals, health care organizations, non-profits, medical practices and others.