Articles
12
Apr 2017

As any good gardener knows, in order to have a healthy tree that bears plentiful, quality fruit, the tree must be regularly pruned. This holds true for businesses as well. In order to maintain a healthy bottom line, practice owners must be willing to cut away the deadwood in their facilities—those products and services that […]

27
Mar 2017

Patient retention equals loyalty: For any medical practice or medspa to grow its net worth year over year, several basic principles hold true. Study after study have shown that it is much more cost effective for a business to retain current clients than it is to actively market for new ones. The marketing plan and […]

3
Mar 2017
By Design Team -   Feed: RSS 2.0

Understanding your competition and the unique selling points of your practice is key to continued success. It’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to distinguish your business in the minds of […]

27
Feb 2017
By Design Team -   Feed: RSS 2.0

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Beautifully Profitable/ Forever Profitable 5th Edition Book Release Announcement A Proven Resource for Profitability in Medical and Aesthetic Practices The health of your Medical Practice depends upon the number of patients you can get through the door and the cashflow they generate. Without adequate cashflow, the viability of your practice is in question. Cheryl Whitman, CEO […]

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26
Sep 2016

Like it or not, selling is a critical aspect of everyday life – whether it’s selling a product or service, selling yourself as the best candidate for a job, or as the best choice as a Saturday night date.  Selling is part of everything we do, and it often gets a bad rap (think of all the used […]

19
Sep 2016
By Cheryl Whitman -   Feed: RSS 2.0

This week on Beautiful Forever’s Facebook Live Show we covered “How to Host a Successful Event” – we wanted to do a written recap for you right here! We want to talk about VIP intimate events for your medi-spa or aesthetic practice. We’re not going to focus on huge, grand openings because they can be […]

19
Sep 2016

Cheryl discusses and answers questions about how to host VIP events for your medical spa or practice and increase revenue for your business.  She explains what practices need to do to help their bottom line and to bring in more customers.

8
Sep 2016

As we gear up and get ready for the busy business season and prepare for the onslaught of fall and winter holidays, there is a big question that comes to mind…will discounting my services hurt my bottom line? This includes bundling services into packages, discounting single services or using resources like Groupon and Living Social, […]

2
Sep 2016
By Cheryl Whitman -   Feed: RSS 2.0

Should Doctors Discount Their Services In Their Aesthetic Practices? Will Discounting Hurt Or Help The Bottom Line? In this Beautiful Forever University Educational series, Cheryl Whitman, CEO of Beautiful Forever Consulting, talks about when it is appropriate and when it is not appropriate for doctors to discount aesthetic services in their med spa practices. Today’s […]

2
Sep 2016
By Cheryl Whitman -   Feed: RSS 2.0

Selling your services and providing the best patient care can go hand in hand. When you became a medical provider, you likely did not envision yourself acting as a salesperson. But owners and managers of medical aesthetic practices must become comfortable with selling themselves, their providers and their products if they want to keep their […]

Like our Facebook page and turn on your notifications for more of this series and other valuable information to help you to market your aesthetic business more effectively. ThermiVa Jump-Start to Success Your 60-Day Comprehensive Plan for Sales-Marketing-Education-Growth Contact Beautiful Forever to learn more: www.beautifulforever.com Thank You for Watching this Video. Please Don’t Forget to Like / Comment / […]

Click here to read Integrating New, “Game-Changing” Aesthetic Technology Into A Practice Using A Custom Marketing Program  

22
Aug 2016

Digital media is digitized content that can be transmitted over the internet or computer networks. This can include text, audio, video, and graphics.  This means that news from a TV network, newspaper, magazine, etc. that is presented on a web site or blog can fall into this category. Most digital media is based on translating […]

18
Aug 2016

http://www.beautifulforever.com/ – Today in this very informative Digital Media Marketing For Doctors Facebook Live video, Beautiful Forever University’s Cheryl Whitman gives her expert advise to doctors about how to face common challenges that come with Digital Media Online Marketing. She describes seven easy steps about how to prepare for success with marketing social media, videos, blogs […]

An Interview with Dr. Shino Bay – How to Profit in Men’s Aesthetics. Dr. Shino Bay joins Aesthetics Consultant Cheryl Whitman from Beautiful Forever University and discusses What Men Want and offers several business tips on how to profit in the men’s aesthetic market. Aesthetic Business Consultant and Beautiful Forever CEO Cheryl Whitman is a […]

Behind the scenes At The Aesthetic Show with Youth Topia med spa owner Tracy Olsen from Georgia! Beautifully Profitable/ Profitable Forever book review. Aesthetic Business Consultant and Beautiful Forever CEO Cheryl Whitman is a successful business coach, marketing expert, and renowned author, who trains doctors and physicians in their medspa and aesthetic medical practices in […]

Beautiful Forever University’s Cheryl Whitman discusses How to Overcome Challenging Business Hurdles. Topics include retail, customer service, staff issues and training, and the challenges that businesses have as they grow. She also discusses her own background and some of the challenges she faced as well. Aesthetic Business Consultant and Beautiful Forever CEO Cheryl Whitman is […]

Psychology and Aging – A Better You. In this deeply personal interview, Aesthetic Consultant Cheryl Whitman of Beautiful Forever University, and Psychologist/Therapist Laura Nizewitz Hudson, get together for a sensitive and friendly chat about aging gracefully and feeling good about yourself. “If you don’t feel good inside, then you have to do the work there, […]

Social Media, Selfies and Looking Good! Aesthetics Consultant Cheryl Whitman from Beautiful Forever University interviews New York Plastic Surgeon Dr. Paul Lorenc about “The Selfie Facelift” and talks in length about how increased interest in Selfies have been very popular in social media and how looking good has become more and more of a factor […]

26
Jul 2016
By Cheryl Whitman -   Feed: RSS 2.0

Research reveals that the “Selfie” trend has increased the demand for elective, aesthetic procedures, particularly those under the age of 30. It is not news that social media influences lives and self-esteem, so it is not surprising to learn that it is a strong driving forcing behind the desire for a more youthful appearance. An […]

19
Jul 2016
By Cheryl Whitman -   Feed: RSS 2.0

According to market data men are the fast growing segment of the aesthetic industry and are specifically interested in non-invasive treatments such as injectables. The men’s market has grown from 20% to 30%. The male aesthetic market is in its infancy. In 2013, over one million procedures were performed on men, representing only a fraction […]

13
Jul 2016

Beautiful Forever University’s Cheryl Whitman interviews Lisbeth W. Roy, D.O. of Doctors Studio. Interview with Dr. Roy about adding sexual health profit centers to niche markets. Aesthetic Business Consultant and Beautiful Forever CEO Cheryl Whitman is a successful business coach, marketing expert, and renowned author, who trains doctors and physicians in their medspa and aesthetic […]

8
Jul 2016
By Cheryl Whitman -   Feed: RSS 2.0
29
Jun 2016
By Cheryl Whitman -   Feed: RSS 2.0

Like it or not, selling is a critical aspect of everyday life; whether it’s selling a product or service; selling yourself as the best candidate for a job; or as the best choice as a Saturday night date.  Selling is part of everything we do, and it often gets a bad rap –think of all the used […]

23
May 2016
By Cheryl Whitman -   Feed: RSS 2.0

Cheryl’s recent article in MedEsthetics Magazine Moving Beyond Traditional Marketing By Cheryl Whitman When practices think of marketing, they typically think of web-based advertising, print ads, in-house signage or open house events. But letters to the editor, opinion editorial articles (op-eds), and letters of endorsement are some of the most meaningful ways to get the word […]

Webinar presented by Cheryl Whitman in partnership with MedEsthetics Magazine and Canfield Imaging on integrating skincare services into your aesthetics practice. How to increase revenue How to choose the right product lines YouTube Comments By jtrunzo27: Really valuable information and strong business advice. By Dionna Herring: Wow, a lot of great points and very well […]

19
Apr 2016

Beverly Hills, Calif., dermatologic surgeon Jason Emer, M.D., says his practice revolves around using combination therapies to define and enhance patient bodies. And with a pallet of fat melting and skin tightening options available to enhance liposuction’s results, it’s rare that he’ll perform liposuction alone on a patient, he says. Marie N. DiLauro, M.D., a […]

15
Apr 2016
By Design Team -   Feed: RSS 2.0

Cheryl’s recent article in MedEsthetics Magazine Introducing New Technology WORK WITH YOUR VENDORS AND STAFF TO ENSURE A GOOD ROI ON NEW EQUIPMENT AND TREATMENT OFFERINGS. By Cheryl Whitman One of the things that makes the medical aesthetics industry so exciting is the near constant influx of new technologies, new techniques and new research related […]