Marketing Metrics Getting the Most from Your Marketing Dollars
- Posted on: Mar 12 2014
You know you need to market, but how effective are your methods? The goal of marketing metrics is to give you the best information to make wisest investment decisions. Learn how to measure the impact of your efforts, refine and optimize your “marketing mix” to capture more, use “market basket analysis” for deeper saturation and make the most of your existing customer base and the emerging prospect market. You measure your marketing by tracking where your patients come from. If they respond to email, you know it’s working, and valuable. If they don’t come from TV ads, you know they’re a waste of money, and need to be revamped. There are very useful and cost-effective tracking tools available that I work with, and refer them to my clients. Discover the information you need to gather to determine how well your marketing dollars are currently working. By regularly taking the pulse of your marketing expenditures and programs, you can better manage the process and isolate inefficiencies as they arise.