The Best Way to See Yourself as Others See You … And to Assess Your Brand
- Posted on: Mar 12 2014
Beautiful forever’s Mystery Shopping. The Best Way to See Yourself as Others See You … And to Assess Your Brand
The Scottish poet Robert Burns wrote about the wonderful gift of “seeing yourself as others see you.” For a doctor’s medical practice, it is often difficult to accurately and objectively know how your prospects and patients actually see you. Yet that information is vital for the success of your business and professional practice.
One of the most effective ways of determining how patients and prospects see you is through the eyes of a professional “mystery shopper.”
The basic “mystery shop” involves having a trained professional mystery shopper call, ask questions, then make an appointment. A more in-depth and useful “mystery shop” involves having that same trained professional mystery shopper actually come in and experience a preliminary assessment. Either way, that professional then completes a detailed Mystery Shopping Checklist, and follows that up with a detailed report.
The key to a successful “mystery shop” is to use trained and professional mystery shoppers who really understand the process as it applies to a medical practice.
beautiful forever has more than a decade’s experience in helping physicians “mystery shop” their practices – helping them to identify their brand – as their brand is seen by their prospects and patients. Then, if image problems exist, we help our physician clients to re-brand their practices. Our goal is to make sure that our physicians’ perceived brand image is in synch with the image they’d like to present to patients and prospects. To facilitate this process, beautiful forever has developed the following Mystery Shopping Checklist™ which, when completed by a professional mystery shopper, will help you determine if your brand reflects the image you’d like to present.
Unless you can distance yourself from your own self-perceptions of your brand (and this is difficult), beautiful forever will have a few professional mystery shoppers call and schedule consults, then – after the call, or the consult – fill out this checklist based on their actual, and unbiased experiences.
Our professional mystery shoppers represent the kind of persons you’d like to have as patients. As professionals, they are both knowledgeable and objective. The results are improved patient perceptions and increased business.