Cheryl’s recent article in MedEsthetics Magazine Introducing New Technology WORK WITH YOUR VENDORS AND STAFF TO ENSURE A GOOD ROI ON NEW EQUIPMENT AND TREATMENT OFFERINGS. By Cheryl Whitman One of the things that makes the medical aesthetics industry so exciting is the near constant influx of new technologies, new techniques and new research related […]
RealSelf TV is our video platform within RealSelf. Here is a little more information about it: So far (in 2016) we’ve had an average of 103,752 video views per week and over 174,965 impression per week on RealSelf alone. (So not on YouTube and other social media channels). On average over 65 videos per week […]
Before and after photos are one of the most important tools an aesthetic practice can have to create the best satisfaction among patients. In fact, patients today are accustomed to viewing before and after photos before making decisions about aesthetic treatment while they are in their most serious state before the final decision. Check out […]
All the experts say it – “you’ve got to market your brand.” However, generally, they don’t tell you how – and worse, they don’t even explain what your “brand” is. Put simply, your brand is the image, the reputation – the buzz on the street – that defines who you are and what you do, […]
Your practice has a “corporate culture” – an unwritten set of guidelines for behavior – and the spirit behind the behavior. Your new-staff orientation must highlight this corporate culture, and its importance. Examples might include: Your commitment to excellence Your focus on patients as valued customers Your insistence upon creating “satisfied” customers – which means […]
Read Cheryl’s article in Radiant Life – The Aesthetic Wellness Magazine
Read Cheryl’s article recently featured in MedEsthetics!
Patients have a strong desire to view testimonials and see photos of patients with different procedures. This includes before and after photo when it relates to the aesthetic market. The majority of prospective patients go the Internet after viewing television shows, listening to radio announcements, and reading printed stories about their interest of concern; and […]