Introducing New Technology

Cheryl’s recent article in MedEsthetics Magazine Introducing New Technology WORK WITH YOUR VENDORS AND STAFF TO ENSURE A GOOD ROI ON NEW EQUIPMENT AND TREATMENT OFFERINGS. By Cheryl Whitman One of the things that makes the medical aesthetics industry so exciting is the near constant influx of new technologies, new techniques and new research related […]

RealSelf TV

RealSelf TV is our video platform within RealSelf. Here is a little more information about it: So far (in 2016) we’ve had an average of 103,752 video views per week and over 174,965 impression per week on RealSelf alone. (So not on YouTube and other social media channels). On average over 65 videos per week […]

Best Practices – Staff Orienting New Staff Members

Your practice has a “corporate culture” – an unwritten set of guidelines for behavior – and the spirit behind the behavior. Your new-staff orientation must highlight this corporate culture, and its importance. Examples might include: Your commitment to excellence Your focus on patients as valued customers Your insistence upon creating “satisfied” customers – which means […]

The Importance of Patient Testimonials and Photos on Your Website

Patients have a strong desire to view testimonials and see photos of patients with different procedures. This includes before and after photo when it relates to the aesthetic market. The majority of prospective patients go the Internet after viewing television shows, listening to radio announcements, and reading printed stories about their interest of concern; and […]

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