Before and after photos are one of the most important tools an aesthetic practice can have to create the best satisfaction among patients. In fact, patients today are accustomed to viewing before and after photos before making decisions about aesthetic treatment while they are in their most serious state before the final decision. Check out […]
All the experts say it – “you’ve got to market your brand.” However, generally, they don’t tell you how – and worse, they don’t even explain what your “brand” is. Put simply, your brand is the image, the reputation – the buzz on the street – that defines who you are and what you do, […]
Your practice has a “corporate culture” – an unwritten set of guidelines for behavior – and the spirit behind the behavior. Your new-staff orientation must highlight this corporate culture, and its importance. Examples might include: Your commitment to excellence Your focus on patients as valued customers Your insistence upon creating “satisfied” customers – which means […]
Read Cheryl’s article in Radiant Life – The Aesthetic Wellness Magazine
Read Cheryl’s article recently featured in MedEsthetics!
Patients have a strong desire to view testimonials and see photos of patients with different procedures. This includes before and after photo when it relates to the aesthetic market. The majority of prospective patients go the Internet after viewing television shows, listening to radio announcements, and reading printed stories about their interest of concern; and […]
Statistical Software Today, statistics software is available free of charge with Web-site purchases. Using software to evaluate your site can provide trackable information, including the number of visitors to the site, which search engines were used, which Web-site pages were read, and the average amount of time that the visitor spent at the site. The […]
In an ideal world, your practice’s patient-relationship strategy runs smoothly. The prospective patient responds to information they’ve received from their friend, or from your television, radio, newspaper, phone-book, or Web-site ads, by phoning or emailing your office. She or he then visits your office and is treated as a VIP guest. As a result, she […]