The Business of Beautiful Skin

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Creating Five Figure Profits with Five Star Retail

by Cheryl Whitman
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail space and profit potential. With training, a spa can realize a return of 30 to 40 percent. For those not hitting such numbers, here are some strategies and tactics to help.

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