The Business of Beautiful Skin


Get money-making tips, a new perspective on basic products, and deeper rosacea knowledge to allow for improved success.


SELLING PRODUCTS

Creating Five Figure Profits with Five Star Retail

by Cheryl Whitman
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail space and profit potential. With training, a spa can realize a return of 30 to 40 percent. For those not hitting such numbers, here are some strategies and tactics to help.

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