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Patient Retention: The Golden Grail

A high retention rate depends on planning and setting clear expectations like the feeling you get when enjoying fine cuisine at a 5 Star lakeside restaurant on a clear sunny day.  This includes offering the best possible service, as well as, a good working long term relationship. In the end, you will be measured on […]




Public Speaking Tips for Your Medical Marketing Event

Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]



Public Speaking Tips for Your Medical Marketing Event

Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]



Converting Patients in Today’s Market Space

Converting patients has to do with providing the best service like a beautiful day at an ideal spa. Your patients must be pampered from the moment they arrive. Remember that your patient has had an experience with another physician in the past. He or she has also likely considered others for the service they are […]



The Top Tip for Planning Your Medical Marketing Event

Public speaking engagements such as seminars and other events as well as with press representatives can be very effective for introducing a new procedures technology and benefits of a practice. The key spokesperson in medicine will typically be a doctor who is skilled and ready to meet the press with prepared standard responses to all […]



Internet Advertising: Know What You’re Up Against and What You Can Do

Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]




Communicating A Brand Online

Your website is the first experience most prospective patients will have with your practice, so be consistent in the images you use. Ensure that they reflect and reinforce your brand. You may have as little as 10 seconds to communicate that brand to visitors. To assess your website’s visceral brand message, view your site through […]


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