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Tracking Marketing Campaigns

Tracking marketing campaigns is often the most difficult part of any campaign.  Close monitoring is vital to identify campaigns that require adjustment; campaigns that need to be bolstered; and/or campaigns that need to be canceled. After all, R.O.I. is the key word that justifies expenditures for marketing. Let’s take a fast glance at how to […]



Tips on Successful PR in Your Aesthetic Practice

Public Relations goes “beyond the norm” to help consumers interested in long lasting solutions that will broaden your patient base and further increase patient satisfaction levels in your practice. As press corps field through the bludgeoning number of press releases every day, it’s easy for your press release to get caught behind other virtual billboards […]



Operations Issues and Opportunities

There are a number of important operational issues that must be addressed as new product lines and services are brought online.  Each of these can contribute to success – or failure – of the expansion program. Staff Training This high-level effort is increasingly significant as the marketplace becomes more competitive. Medical Practices are bringing in […]



PR – Publicity, Promotion and Media Relations

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Medical Practices and spas are increasingly seeing the need for new and effective promotion efforts. Many are turning to public relations – making use of opportunities to tell their stories through the news media – in addition to […]



Hair Transplanting in the Medical Practice

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman Medical Practice Overview Physicians, surgeons, medical spas, medical aesthetic practices, cosmetic surgeons and related business operations are all starting to evaluate their ability to develop a highly-profitable hair transplant practice, located within their existing practice centers. This exploration […]



Private Label Development

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman   As an extension of a practice or medical spa’s brand – as well as an additional revenue stream – private label skin care products are becoming increasingly important in the market.   A future blog will lay […]



Patient Financing Programs & Cash Pay Programs

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman   Third Party Patient Financing  Third party patient financing programs can be profitable in several ways, but most important, they extend the affordability of your services beyond those with the available dollars to pay cash for your services. […]



New Profit Center Opportunities – 2014 and Beyond

This blog is adapted from the book, Beautifully Profitable / Forever Profitable, © 2014, by Cheryl Whitman The year 2014 will see the introduction or enhancement of the following profit centers; these will become more significant both this year and in the years to come.   After this introductory blog on the issues that must be […]



How To Make Your Medical Spa Business More Inviting

Sitting in a cold office waiting room can be uncomfortable and not at all soothing for a client; but there are ways to turn your medical spa business into a relaxing environment for both clients and employees. 1. Use Lower Lighting Decrease the lighting and utilize lamps instead of fluorescent ceiling lights — this can […]



Technology Making Antioxidants in Spa Products Stronger

We all know antioxidants are good for us. They’re good for our bodies when we eat them in food; and when applied to our skin, they help reduce signs of aging. However, it’s not easy to effectively add antioxidants to skin care products so that you’ll get the maximum benefit. Scientists have discovered that using […]


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