Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]
Public speaking for a medical marketing event begins with preparation. Properly preparing for communication of any public nature presents the greatest prospect for offering professional, intelligent, factual and objective information. In short, preparation helps a speaker to crystallize a message. Preparation equates to understanding the topic, the objective and the audience as well. In one-on-one […]
Converting patients has to do with providing the best service like a beautiful day at an ideal spa. Your patients must be pampered from the moment they arrive. Remember that your patient has had an experience with another physician in the past. He or she has also likely considered others for the service they are […]
Public speaking engagements such as seminars and other events as well as with press representatives can be very effective for introducing a new procedures technology and benefits of a practice. The key spokesperson in medicine will typically be a doctor who is skilled and ready to meet the press with prepared standard responses to all […]
Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]
One of the things that makes the medical aesthetics industry so exciting is the near constant influx of new technologies, new techniques and new research related to cosmetic enhancement and antiaging. Virtually every aspect of what was considered “state of the art” 10 years ago has changed—not once, but many times. Not surprisingly, practitioners and […]
Your website is the first experience most prospective patients will have with your practice, so be consistent in the images you use. Ensure that they reflect and reinforce your brand. You may have as little as 10 seconds to communicate that brand to visitors. To assess your website’s visceral brand message, view your site through […]
When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and individuals can use to effectively market themselves and their services. As a physician, your personal brand sends a clear, consistent message about who you are and […]
In an effort to grow their market share, face down competition and offer patients the best outcomes, many cosmetic physicians expand their practices to include nonmedical esthetic services. Some opt to add an esthetic treatment room to an existing practice; others have built out an off-site, affiliated spa business. As we will see below, each […]
The 10th Annual Symposium for Cosmetic Advances & Laser Education (SCALE) is an exciting educational event featuring nationally renowned faculty in the laser and aesthetic field. Each year, our faculty challenge attendees by critically evaluating evolving therapies and new innovations as well as engaging in lively discussion. Included in this group of luminaries are Terrence Keaney M.D. […]
