Marketing Plan Creation and Implementation
12-Month Strategic Marketing Plan
- Assist in creating branding identity to differentiate from competition
- Create marketing “elevator speech” for all staff
- Create monthly marketing timeline
- Identify pre-marketing concepts and messaging
- Focus on external marketing outreach at onset
- Develop outreach target marketing to attract new patients
- Determine geographic outreach
- Expand to internal marketing engagement post opening
- Create gift card packaging
- Develop targeted gift giving concepts
- Determine pre-holiday party
- Craft event guidelines to create monthly educational activity
Consulting Services and Marketing Implementation
- Strategic planning and project management for new business development and success
- Review patient journey and experiences
- Evaluate aesthetic services and add ROI services
- Guidance to create monthly specials and events
- Create timeline and staff follow up on accountability
- 2 phone meetings per month to train and review events and specials
- Monthly calls to determine priorities for the following month
- Business Planning Strategies
- Room utilization
- Staffing Plan
- Return on Investment
- Retail and Merchandising
- Staffing & Manpower Planning
Coaching & Training
Virtual Coaching & Training
10 hours of consulting support for the purpose of educating staff on how to close more sales during consultations for quicker ROI
- Staff education
- Phone skills on building relationships
- Focus on staff consultations, patient consultations, and staff training
- Weekly phone calls/emails
- Starting the Conversation educational PowerPoint
- Continuing the Conversation educational PowerPoint
- Educate the staff on how to build a connection with potential patients and manage first impressions
- Phone training/Customer service skills
- Sales skills: Cross-selling, Upselling, Closing
- Prospect pre-qualification skills
- Prospect follow-up process
- Identifying staff efficiency based on strengths and weaknesses and learning to utilize/compensate
- Role-playing
- Educational tools to include customized videos, templates, checklists, PowerPoint presentations, articles, tip sheets, cheat sheets
One-on-one Virtual Consulting
- Focused on events, marketing, or training based on clients’ priorities
- Hourly consulting time with Beautiful Forever Executive Consultant customized based on practice needs
Website Design and Set-Up
Website
Site Creation and Website Design (based on 10-page basic design – additional pages can be added as needed)
- 10 pages to be determined based on list of services (additional pages, additional fee)
- Content will be provided by client (additional fee if content is needed to be written)
Website includes:
- Custom design and production of 10-page website
- Setup on your hosting service
- Setup WordPress content management system
- Links to social media properties on all pages
- Contact, Hours, and Location information on all pages
- 3 -4-week delivery upon receiving content
- Standard pages include:
1. Request Appointment form
2. Events & Specials
3. About Us
4. Testimonials
5. Pages for services
- each page includes 1 premium licensed graphic or picture per page, plus any pictures submitted by clientNote: The website must be on a WordPress platform. Hosting cost is paid directly to WordPress.
Original Content Writing
SEO friendly content is needed in order for web pages to rank on the search engines. Each page must be 1000 words or longer of original content. It must also be reader friendly in order to persuade reader to take action.
On-Going Website Services
SEO, SMM + Lead Generation Package
This package aims to increase traffic to the website from prospects searching for specific keywords on the search engines. It includes driving traffic from social media accounts. A rankings report is submitted at the beginning of every month. Access to the website and social media accounts will be needed.
Package includes:
- Search Engine Optimization: Improve rankings of 3 keywords (and variations). Additional keywords are optimized once original keywords reach top three rankings.
- Content Writing: One 1000-words, original SEO optimized article for blog or new service is written to assist SEO efforts and to send to email list every month. This will build authority and links from other websites which increase rankings
- Social Media Marketing: Includes 3 Facebook posts per week plus ad administration for Facebook and Instagram.
Email Management & Specials
This package is an addon to either SEO package above. Staying in contact with your most likely repeat customers is essential to increasing revenues.
- Eblast: 1 email blasts per month featuring: latest educational blog, testimonial, review request, social media follow request and special offer
- Website Update: Update monthly special offer onto website
NOTE: Email broadcast system such as Mailchimp and Constant Contact are paid directly by client.
PPC Advertising
Advertise at the top of Google search results and other Google properties.
Sales Funnel System
The objective of the sales funnel is to convert visitors to customers via an automated follow up system.
Service includes:
- Create a landing page which outlines benefits of downloading the informational eBook or guide
- Setup the email system that stores the email list*
- Create and integrate the form that captures the emails onto the landing page
- Add a link from all relevant pages to the landing page
- Write up to 7 follow up educational emails concluding an irresistible offer
Mystery Shopping
Mystery Calls with Report Cards
4 mystery phone calls from experienced Beautiful Forever consultants with 4 corresponding report cards
- Discovery calls with practice administrator at project inception and completion
- Consultants will schedule consultation and/or service appointments both over the phone and online (where applicable) to observe protocol and response as well as response time and quality
- Complete Report cards with notes regarding quality of customer service, appointment setting, reminder process, follow-up procedures, plus additional observations and notes
- Some appointments will be cancelled to observe cancellation procedures
- We will review website intake and online appointment setting and response features (if
applicable) - At conclusion of 4th call, an overview report will be added into final report with next steps
Onsite Consultant Assessment
6 hours of onsite consulting could include any of the following action items:
- Onsite consulting, training, event planning, and more based on practice needs
- Before visit and after visit review phone calls
Onsite Mystery Visit Day and Meeting
1 Day On-site Assessment (up to 8 hours onsite)
- One Day on-site visit with a Beautiful Forever Consultant
- Mystery shopping staff
- Evaluate products, services, sales skills, and customer service
- Review current marketing plan
- Evaluate staff needs
- Visit includes coaching and observations on all aspects of business
- Meet with owner and manager to review all findings and provide training if time allows
- Deliver follow-up report post visit with overall observations and ideas for improvement
Customizable Marketing Templates and Promotional
Customizable Marketing Templates
- 10 Facebook posts
- Save the Date invites (up to 3 graphic designs/program)
- Evites (up to 3 graphic designs)
- Invites (up to 3 graphic designs/program)
- Email blasts (up to 3 graphic designs)
- Post Event Survey/Thank You/Follow Up cards
- Flyers (up to 3 graphic designs)
- Ads to use for newspapers or magazines (up to 3 graphic designs)
- Creation of Press Release Templates (4 versions)
- *Ideal Curves colors, brand, and photos will be provided to Beautiful Forever. Additional photos may need to be purchased for Ideal Curves practices.
Customized Promotional Items
- 3 Counter Cards, 100 Oversize Postcards, 100 Flyers, 2 Acrylic Holders
- 1- 24 x 36 Customized Poster (select from options)
- Includes shipping costs within the United States
Optional Customized Magazine for Marketing Piece
- 8.5 x 11 – 32 pages + Cover
- Customized Front cover and inside cover
- Two-page feature article based on Question and Answer Survey
- Full color – Glossy cover and gloss paper inside
- Photo inset on front cover
- Practice Ad on inside cover (additional fee if design needed)
- Interview Practice for 2-page feature article
- Complete customized magazine with content including articles on skin, beauty, anti-aging, wellness, nutrition, fitness, etc.
Social Media Management and Database Marketing
Social Media and Database Marketing
- Virtual training – 5-hour coaching allotment
- Creation across social media platforms
- Tips and coaching on maintaining online presence
- Training on the use of Real Self, Facebook, Instagram
Eblast Training* and Eblast Marketing Support
*(Constant Contact or other platform options such as MailChimp)
6 hours of onsite consulting could include any of the following action items:
- 4-hour coaching allotment
- Project would begin with a strategy planning phone call to review existing timeline and marketing plan and to make suggestions/edits for an updated plan
- Assist with compiling existing client contact information into a usable email database format
- Facilitate purchase of email address list where applicable
- Training on Eblast creation and scheduling
- Best practice dissemination review
- Create a template in Constant Contact with branded header and footer and basic newsletter layout
Practices may elect to combine multiple packages into custom packages.
