When reading Cheryl’s book, Beautifully Profitable, I felt as though I was having a conversation with her. Her words, her knowledge, her no BS spirit, her wisdom. She offers her years of expertise in an easy to read and understandable format. As a Medical Spa director, I was fortunate enough to have worked directly with Cheryl. Now, anyone who is interested can benefit from her command of the industry she so deeply understands. From social media advise to bottomline profitability she’s your ‘ace in the hole’.
Cheryl Whitman is a great source of knowledge to anyone working in the aesthetics field. Her skills continually impress me; from marketing to her valuable insight on vendors in the industry. I would highly recommend Cheryl’s services and the book is a must-have for every aesthetic office. Beautifully Profitable is an essential guide to building, sustaining, and growing an aesthetic practice with valuable real-life insight.
I met Cheryl in Las Vegas at The Aesthetic show. Wow, she is a wealth of knowledge. Anyone in this industry must buy this book!!
This books provides great insight on how to successfully manage an aesthetic medical practice. Cheryl’s style is clear and easy to absorb. Anyone can follow their recipe and watch their revenue grow!
Kevin D O'Brien
I read this book and gave it to a friend a med-spa business. While much of the book applies to physician practices my friend called me to say how excited she was about all the information she is going to put to immediate use in her spa. This book is very well written.
This is a wonderful book, full of great information about the aesthetic medicine business. Cheryl has done a great job sharing her experience and tips. Truly a must have business tool!
Excellent buy! Very insightful! Cheryl, congratulations and wishing you the best! I love my book!
I found this book to be most useful and can be use as a Marketing guide for almost every business!
Nicole F. Richter
Very informative and helpful! Recommended to any aesthetic practice.