When reading Cheryl’s book, Beautifully Profitable, I felt as though I was having a conversation with her. Her words, her knowledge, her no BS spirit, her wisdom. She offers her years of expertise in an easy to read and understandable format. As a Medical Spa director, I was fortunate enough to have worked directly with Cheryl. Now, anyone who is interested can benefit from her command of the industry she so deeply understands. From social media advise to bottomline profitability she's your ‘ace in the hole’.
Cheryl Whitman is a great source of knowledge to anyone working in the aesthetics field. Her skills continually impress me; from marketing to her valuable insight on vendors in the industry. I would highly recommend Cheryl’s services and the book is a must-have for every aesthetic office. Beautifully Profitable is an essential guide to building, sustaining, and growing an aesthetic practice with valuable real-life insight.
I read this book and gave it to a friend a med-spa business. While much of the book applies to physician practices my friend called me to say how excited she was about all the information she is going to put to immediate use in her spa. This book is very well written.