Strategic Planning
Effective long-range planning is essential to sustained practice growth. Practice growth doesn’t just happen, it involves a dedicated effort across a variety of factors to create sustained practice growth. These factors involve strategic planning that looks as far as five years into the future, but which remains sufficiently flexible to be adaptable to changes in the marketplace, changes in technology, the effectiveness of competitors’ marketing and the growth of the marketplace.
Ideally, the major effort for any strategic plan looks no more than 12-18 months in advance – in most cases, no more than one year in advance – with the intent to revisit the plan every six to twelve months, to take into account changes in the marketplace, in technology and in your own intent for growing your practice.
There are no shortcuts to effective strategic planning, but it is not a difficult process. Remarkably, common sense – an often-uncommon attribute – is at the heart of successful practice marketing.
Short term strategic planning
Identify, edit & solidify short term goals
A critical component on any business is the ability to identify, edit and solidify short term goals for your practice. Our executive team is skilled in helping you to identify, craft verbiage and develop and implement action plans to achieve your short term goals.
Be it marketing, web presence, community outreach, blogging, new patient acquisition, staff development, service educating platform, profitability review or service expansion, we are focused on results based strategies.
Long term concept & strategy
Achieve increased revenue & profit
Beautiful Forever can lead you through a multiple focused strategy to develop concepts, goals and objectives. We do this through working to clarify, define and create goal based strategies to move you to your desired results.
Crafting long term strategy plans with clear deliverables and action plans to identify goals, objectives and longer term deliverables to impact business.
Clarity in timing and partnership to follow through starts movement of your practice to an evolution process to achieve increased revenue and profit.
The importance of planning
Real merit inherent in making use of skilled professionals
While practices can undertake in-house strategic planning, there is real merit inherent in making use of skilled professionals. Some experts work across practice specialties, but when a practice is narrowly-focused into a single area – such as aesthetic medicine – finding a practice-marketing specialist who understands your practice’s focus can speed up the process and refine the final outcome for enhanced success.
Determining where you are going
Successfully develop and/or expand your brand
There are many and complex factors in branding – especially branding as a platform for practice growth. While any one aspect of branding may seem no more than common sense – something branding has in common with strategic planning, effective branding needs the steady hand of a skilled professional who can and will define and refine the process.
The bottom line when it comes to branding and brand extension, is to understand the often convoluted processes involved in developing and refining a brand; putting the brand “out-there,” and expanding the brand with new products and services; and finally evolving the brand to reflect changes in technology, services, products, the market and competitors.
The skilled team at Beautiful Forever has the experience necessary to help you successfully develop and/or expand your brand.
Defining success and building a time frame
success builds on what you can create in the first year
Define success with a 12 month plan. Longer-range planning for ultimate success is important, but that success builds on what you can create in the first year. Once you’ve define your one year plan, the next step is to define the role of existing staff positions in practice marketing – and that participation is critical for the kind of one-on-one promotion that generates measurable results.
This also helps to define what can and should be done in-house, and what requires an outside professional – and where outside professionals can provide the hands-on training and guidance that will allow practice staff to enhance their marketing abilities.
Build a dynamic, fluid, strategic plan
Define success with a 12 month plan
While practices can undertake in-house strategic planning, there is real merit inherent in making use of skilled professionals. Some experts work across practice specialties, but when a practice is narrowly-focused into a single area – such as aesthetic medicine – finding a practice-marketing specialist who understands your practice’s focus can speed up the process and refine the final outcome for enhanced success.
Define success with a 12 month plan. Longer-range planning for ultimate success is important, but that success builds on what you can create in the first year. One year success involves:
- Create and test marketing tools
- Implement a referral-development program – bring back former clients, and attract new clients based on satisfied-patient referrals
- Initiate at least one new product-line or service-line
- Explore private-label products and introduce at least one line of private-label products
- Implement an effective social media/social networking campaign that generates measurable and profitable new business
- Train the staff in service and product sales
- Conduct a year-end evaluation to determine ROI improvement created by implementing the strategic plan
- Update the just-completed plan for the next 12 to 18 months
Identifying the necessary support
define the role of existing staff positions in practice marketing
Having defined success, the next step is to define the role of existing staff positions in practice marketing – and that participation is critical for the kind of one-on-one promotion that generates measurable results. This also helps to define what can and should be done in-house, and what requires an outside professional – and where outside professionals can provide the hands-on training and guidance that will allow practice staff to enhance their marketing abilities.
For assistance in those areas in-house staff is unable to support, contact Beautiful Forever for assistance. Our team of experts can provide assistance and can also help you develop the necessary criteria to screen outside candidates to fill those critical new positions.
