Articles

Dermascope Monthly Column

Cheryl will be featured in Dermascope on a monthly basis! Continue checking back to read the latest article from Cheryl’s column with Dermascope. You can read the articles below! Dermascope January Column “The Season of Love: Getting Your Spa Ready for Valentine’s Day” Click Here To Read Dermascope February Column “Beauty Gold: St. Patrick’s Day” […]



The Season of Love: Getting Your Spa Ready for Valentine’s Day

Welcome to “Spa Season,” written by Cheryl Whitman for Dermascope. These monthly columns will contain actionable tips, information on trends for 2020, and great monthly marketing events, as well as ideas on how to stay ahead of your competition, retain clients, and grow your practice. We look forward to your questions and your feedback and […]





Peak Performance

Cheryl Whitman’s article, featured in MedEsthetics, discusses how to set staff expectations, track performance, reward excellence and address problems before they become major issues. Read The Article Here





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