Articles

The Goal of Creating Lifetime Patients

Patient retention equals loyalty: For any medical practice or medspa to grow its net worth year over year, several basic principles hold true. Study after study have shown that it is much more cost effective for a business to retain current clients than it is to actively market for new ones. The marketing plan and […]


Differentiate Your Practice

Understanding your competition and the unique selling points of your practice is key to continued success. It’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to distinguish your business in the minds of […]



Book Release Announcement – Beautifully Profitable/ Forever Profitable 5th Edition

Beautifully Profitable/ Forever Profitable 5th Edition Book Release Announcement A Proven Resource for Profitability in Medical and Aesthetic Practices The health of your Medical Practice depends upon the number of patients you can get through the door and the cashflow they generate. Without adequate cashflow, the viability of your practice is in question. Cheryl Whitman, CEO […]




How to Prepare for a Successful Event

This week on Beautiful Forever’s Facebook Live Show we covered “How to Host a Successful Event” – we wanted to do a written recap for you right here! We want to talk about VIP intimate events for your medi-spa or aesthetic practice. We’re not going to focus on huge, grand openings because they can be […]



Will Discounting My Services Hurt My Bottom Line?

As we gear up and get ready for the busy business season and prepare for the onslaught of fall and winter holidays, there is a big question that comes to mind…will discounting my services hurt my bottom line? This includes bundling services into packages, discounting single services or using resources like Groupon and Living Social, […]


Should Doctors Discount Their Services?

Should Doctors Discount Their Services In Their Aesthetic Practices? Will Discounting Hurt Or Help The Bottom Line? In this Beautiful Forever University Educational series, Cheryl Whitman, CEO of Beautiful Forever Consulting, talks about when it is appropriate and when it is not appropriate for doctors to discount aesthetic services in their med spa practices. Today’s […]


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