Patient retention equals loyalty: For any medical practice or medspa to grow its net worth year over year, several basic principles hold true. Study after study have shown that it is much more cost effective for a business to retain current clients than it is to actively market for new ones. The marketing plan and […]
Understanding your competition and the unique selling points of your practice is key to continued success. It’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to distinguish your business in the minds of […]
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Beautifully Profitable/ Forever Profitable 5th Edition Book Release Announcement A Proven Resource for Profitability in Medical and Aesthetic Practices The health of your Medical Practice depends upon the number of patients you can get through the door and the cashflow they generate. Without adequate cashflow, the viability of your practice is in question. Cheryl Whitman, CEO […]
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Like it or not, selling is a critical aspect of everyday life – whether it’s selling a product or service, selling yourself as the best candidate for a job, or as the best choice as a Saturday night date. Selling is part of everything we do, and it often gets a bad rap (think of all the used […]
This week on Beautiful Forever’s Facebook Live Show we covered “How to Host a Successful Event” – we wanted to do a written recap for you right here! We want to talk about VIP intimate events for your medi-spa or aesthetic practice. We’re not going to focus on huge, grand openings because they can be […]
Cheryl discusses and answers questions about how to host VIP events for your medical spa or practice and increase revenue for your business. She explains what practices need to do to help their bottom line and to bring in more customers.
As we gear up and get ready for the busy business season and prepare for the onslaught of fall and winter holidays, there is a big question that comes to mind…will discounting my services hurt my bottom line? This includes bundling services into packages, discounting single services or using resources like Groupon and Living Social, […]
Should Doctors Discount Their Services In Their Aesthetic Practices? Will Discounting Hurt Or Help The Bottom Line? In this Beautiful Forever University Educational series, Cheryl Whitman, CEO of Beautiful Forever Consulting, talks about when it is appropriate and when it is not appropriate for doctors to discount aesthetic services in their med spa practices. Today’s […]