Welcome to “Spa Season,” written by Cheryl Whitman for Dermascope. These monthly columns will contain actionable tips, information on trends for 2020, and great monthly marketing events, as well as ideas on how to stay ahead of your competition, retain clients, and grow your practice. We look forward to your questions and your feedback and […]
Cheryl Whitman’s article ‘Growing Your Network’ was published in Medesthetics. Read The Article Here
Cheryl Whitman discusses the critically important step of designing and optimizing a spa. Read The Article Here
Cheryl Whitman discusses how an annual marketing plan is key to achieving your practice growth goals in her article featured in MedEsthetics. Read The Article Here
Cheryl Whitman’s article, featured in MedEsthetics, discusses how to set staff expectations, track performance, reward excellence and address problems before they become major issues. Read The Article Here
Cheryl Whitman’s article, “Untapped Potential: Marketing to a Diverse Clientele” was featured in Dermascope. Read The Article Here
Cheryl Whitman’s article, “Practice Checkup” was featured in MedEsthetics. Read the Article Here Read The Article Here
Read Cheryl Whitman’s article about opportunities to make your patients feel special
The aesthetic industry is experiencing staggering growth year after year. This means more and more competition. Staying ahead of competitors with excellent customer service is a great start. The first person who represents the business must be a well-trained professional. Read The Article Here
Cheryl Whitman’s article, “Recognize And Reward” was featured in MedEsthetics. Read the Article Here
