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The Importance of the “Elevator Pitch”

“Hi! I’m Paige, an Executive Consultant with Beautiful Forever Aesthetic MARKETING AND BUSINESS Consulting. We are veteran industry EXPERTS who help physicians, med spas, and medical aesthetic companies grow their businesses and increase profitability.” Here’s a Beautiful Forever example of follow-up information: additional sentences that further clarify and underscore your USP. “We focus on developing creative […]



Tracking Public Relations Campaigns

Public-relations opportunities, such as appearances in newspapers, television, and on the radio, can be very worthwhile. Newsworthy, non-promotional topics may consist of human-interest stories or new technology in your practice. However, the right medium is most important to obtain a strong ROI. For example, an appearance on national television may trigger too many calls for […]



How do you stay ahead of your competition?

“The aesthetics market is booming – not only are more Americans using these services than ever before, but more physicians are entering the field as they attempt to flee from insurance-driven and often profitless Medical Practices, into a field of elective and often cash-pay services. This means more customers yet much more competition.” (Excerpt from Beautifully […]



Mid-Year Functionality Review

If you are like most aesthetic medical practices, you likely devoted time in preparing your practice for 2017. 2017 is proving to be a big year for the aesthetic market as new and exciting non-surgical procedures continue to attract patients to your practice.  There’s a lot of room to grow, and your practice must be […]



Three Important Ways Before & After Photos Increase Your ROI

“One of any aesthetic practice’s strongest sales tools is its gallery of Before and After photographs. For maximum impact, these photos should be professionally made by someone who understands the camera technology, posing, and the ultimate use of the photographs. The best Before and After photos eliminate all distractions, focusing only on the area treated by […]




Private Label Skin Care: Put Your Name Where The Money Is

The future of private label skin care lines in the spa is bright as spa owners recognize this burgeoning and lucrative market. Just one successful product can offer a greater return on investment and start to make the professional a skin care authority. Set the Stage To develop a private label product line, the professional […]




Opening A Medical Spa

Opening a New Medical Spa Opening a medical spa is an exciting time for any physician or business owner. The new spa will offer clients comfort, relaxation, medical services and improved cosmetic options. The problem that inevitably arises when opening a medical spa is that the process is complicated and anyone new to the process […]



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