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Five Figure Profits: Improving Your Daily Operation to See Greater Return

Presented by Cheryl Whitman A top-notch spa is like a well-oiled machine. From staff to retail to marketing, every element must operate together in harmony to maintain momentum and see high return. In this webinar, learn key techniques for motivating employees and improving overall staff performance, discover insights on maximizing your marketing strategies, and find […]



Increase ROI by Closing Consultations – Part One

Successful patient consultations, where a treatment plan is presented and prices are quoted, can mean the difference between a stagnant practice and a flourishing one.  Consultations should follow a standard protocol. Set aside a quiet, comfortable room.  Utilize before and after imaging software to visually show potential results. Use high quality marketing materials to present […]



Birthday Loyalty Programs

Loyalty reward programs are a powerful and often overlooked tool for encouraging patient retention, boosting referrals, and adding to practice growth. Beautiful Forever Aesthetic consultants work with practices to put these programs into place. These reward programs are automated to keep up with birthdays and other important dates to remember. The more creative the program, […]



Appealing to The Complex Teenage Beauty Consumer

Welcome to the rapidly approaching end of the 2010’s and the speed of lightning ‘new normal’ climate in the aesthetic industry. Social media advertising and social media ‘influencers’ with the power to turn the tide of public opinion with a simple tweet or opinionated Instagram post are changing the face of successful marketing. The mammoth […]



The Business of Beautiful Skin

Get money-making tips, a new perspective on basic products, and deeper rosacea knowledge to allow for improved success. SELLING PRODUCTS Creating Five Figure Profits with Five Star Retail by Cheryl Whitman Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments […]




2018 Strategy Planning

2018 Strategy Planning Medical Spa or Aesthetic Practice Benchmarks for Success Need help creating a bank-ready business plan from start-up to expansion? A professional, well-thought out business plan is a must for a new med spa or aesthetic wellness practice in order to secure financing. A business plan will help your anti-aging practice set goals and achieve […]



The Importance of the “Elevator Pitch”

“Hi! I’m Paige, an Executive Consultant with Beautiful Forever Aesthetic MARKETING AND BUSINESS Consulting. We are veteran industry EXPERTS who help physicians, med spas, and medical aesthetic companies grow their businesses and increase profitability.” Here’s a Beautiful Forever example of follow-up information: additional sentences that further clarify and underscore your USP. “We focus on developing creative […]



Tracking Public Relations Campaigns

Public-relations opportunities, such as appearances in newspapers, television, and on the radio, can be very worthwhile. Newsworthy, non-promotional topics may consist of human-interest stories or new technology in your practice. However, the right medium is most important to obtain a strong ROI. For example, an appearance on national television may trigger too many calls for […]


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