All patients need to buy products. Why not buy them from you, someone they look up to as the authority? While selling a popular skincare brand in the office can create a revenue stream for aesthetic practices, it’s more likely that practices that have their names and not another company’s name on those products, will […]
Why Host a Virtual Event? Hosting a Virtual Event is an excellent way to launch a new service or product. This type event will attract new people who might not otherwise be able to attend an in-office gathering. Virtual Events enable your practice to actively engage new Facebook, Instagram, and You Tube users and to […]
One of the major keys to success for your practice is to provide your patients with outstanding customer service, day in and day out. Consistency is key, patients expect outstanding products and services each and every time they visit. To maintain consistently great service, you need to set standards. Standards can take the form of […]
Cheryl Whitman’s article ‘Growing Your Network’ was published in Medesthetics.
Presented by Cheryl Whitman A top-notch spa is like a well-oiled machine. From staff to retail to marketing, every element must operate together in harmony to maintain momentum and see high return. In this webinar, learn key techniques for motivating employees and improving overall staff performance, discover insights on maximizing your marketing strategies, and find […]
Successful patient consultations, where a treatment plan is presented and prices are quoted, can mean the difference between a stagnant practice and a flourishing one. Consultations should follow a standard protocol. Set aside a quiet, comfortable room. Utilize before and after imaging software to visually show potential results. Use high quality marketing materials to present […]
Loyalty reward programs are a powerful and often overlooked tool for encouraging patient retention, boosting referrals, and adding to practice growth. Beautiful Forever Aesthetic consultants work with practices to put these programs into place. These reward programs are automated to keep up with birthdays and other important dates to remember. The more creative the program, […]
Welcome to the rapidly approaching end of the 2010’s and the speed of lightning ‘new normal’ climate in the aesthetic industry. Social media advertising and social media ‘influencers’ with the power to turn the tide of public opinion with a simple tweet or opinionated Instagram post are changing the face of successful marketing. The mammoth […]
Get money-making tips, a new perspective on basic products, and deeper rosacea knowledge to allow for improved success. SELLING PRODUCTS Creating Five Figure Profits with Five Star Retail by Cheryl Whitman Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments […]
Cheryl Whiteman is featured in the Society of Plastic Surgical Skin Care Specialists Spring 2018 Newsletter! To read her segment on Key Ingredients for Medical Grade Skin Products, head to page 4. Cheryl will also be presenting at Skin Care 2018 in New York, so be sure to join us!