A professional guide to aesthetics.

As a pharmacist who has worked in the aesthetic field for the past 20 years I have found Cheryl Whitman has provided both the skill set and knowledge for running a successful practice. She combines internet marketing and social media along with the specifics on how to implement them into your practice. She answers all the questions asked by physicians, office staff and patients.

Testimonial Client Name

Great source of knowledge on how to have a successful…

Very informative! This book answers a lot of questions. Great source of knowledge on how to have a successful business! A must read!!

An excellent read for aesthetic practices and can be applied to…

Well written, practical guide on how to grow your practice and increase profits. Ms. Whitman brings her many years of marketing and public relations expertise which can be used by start-ups as well as established practices. An excellent read for aesthetic practices and can be applied to many business sectors.

Must Read!

For anyone in the aesthetics business, this is a MUST READ!

Cheryl knows her stuff!

When reading Cheryl’s book, Beautifully Profitable, I felt as though I was having a conversation with her. Her words, her knowledge, her no BS spirit, her wisdom. She offers her years of expertise in an easy to read and understandable format. As a Medical Spa director, I was fortunate enough to have worked directly with Cheryl. Now, anyone who is interested can benefit from her command of the industry she so deeply understands. From social media advise to bottomline profitability she’s your ‘ace in the hole’.

I’d Highly Recommend Cheryl’s Services

Cheryl Whitman is a great source of knowledge to anyone working in the aesthetics field. Her skills continually impress me; from marketing to her valuable insight on vendors in the industry. I would highly recommend Cheryl’s services and the book is a must-have for every aesthetic office. Beautifully Profitable is an essential guide to building, sustaining, and growing an aesthetic practice with valuable real-life insight.

Terri A.Wojak

Wealth of Knowledge

I met Cheryl in Las Vegas at The Aesthetic show. Wow, she is a wealth of knowledge. Anyone in this industry must buy this book!!

Dr. Brian Kinney Video Testimonial

Plastic Surgeon Dr. Brian Kinney discusses Cheryl Whitman’s book “Beautifully Profitable, Forever Profitable”

This books provides great insight on how to successfully…

This books provides great insight on how to successfully manage an aesthetic medical practice. Cheryl’s style is clear and easy to absorb. Anyone can follow their recipe and watch their revenue grow!

Kevin D O'Brien

Shared expertise

I read this book and gave it to a friend a med-spa business. While much of the book applies to physician practices my friend called me to say how excited she was about all the information she is going to put to immediate use in her spa. This book is very well written.

Gina Mia

Let’s Talk About Working Together

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