Meet Cheryl Whitman

Visionary Leader, Founder & CEO

Cheryl Whitman, founder and CEO of beautiful forever Aesthetic Business Consulting, has, for more than three decades, been the internationally recognized pioneering leader in the challenging field of aesthetic business development and marketing consulting – working with hospitals, spas, anti-aging centers and physician practices to achieve dramatic results.

Cheryl’s diverse background enables her to provide her clients with the highest level of personal attention, along with top-notch consulting support – the kind that helps practices grow and thrive, even in challenging economic times. Frequently quoted by news media such as the New York Times and a host of industry trade journals, Cheryl has worked with clients across the United States and around the world, helping them to improve their business practices and their bottom lines.

Noted Author & Speaker

Cheryl is a frequently-published author.  Her Aesthetic Medical Success System, which includes a 500-plus page book, a companion and customizable CD, and supporting consulting service has literally changed the face of the industry. This revolutionary program provides a complete educational success system and consulting services package to help jump-start the process of creating a brilliantly successful aesthetic medical business. It is the most comprehensive aesthetic medical educational system offered by American Society of Plastic Surgeons (

Leading Industry Expertise & Experience

As a recognized industry expert, she has also been featured on two educational CDs available through CareCredit, the premier patient financing company (Division of GE Money).

Cheryl is a Faculty Member of the American Society of Plastic Surgeons’ (ASPS) Programs, addressing Marketing and Successful Staffing Structures at recent programs in Beverly Hills and New York. She is also regularly sought as a popular speaker at the largest conferences and seminars across the country.

Cheryl is a regular and frequent guest lecturer at industry conferences worldwide which include:

  • The Aesthetics Show
  • American Spa Expo
  • Allergan Webinars & Educational Consulting Programs
  • Maui Derm Meetings
  • Spa & Resort Expo & Conference
  • NAMA Women’s Health Symposium
  • Association for Anti-Aging Medicine (A4M)
  • AMMG – Age Management Medical Group

In addition, Cheryl has recently joined forces with to help revitalize and enhance their remarkably-effective continuing education programs.

She has also appeared on QVC and other national entertainment and news programs, offering insights into the cosmetic miracles physicians can now perform for their patients. Along with those news programs and TV appearances, Cheryl has authored numerous articles for major trade and consumer publications.

She also authors a monthly column in Plastic Surgery News and continues to present educational webinars and seminars geared towards physicians to educate and train them.

  • Aesthetics Buyer’s Guide
  • Skin Inc.
  • Dermascope
  • Day Spa Magazine
  • Medical Spas Journals
  • Anti-Aging & Cosmetic Surgery Journal
  • Spa Management Magazine
  • Plastic Surgery Products Journal
  • Medesthetics Magazine
  • American Spa Magazine

Building Strategic Partnerships

Cheryl has a record of successful partnerships helping physicians to both launch and market aesthetic medical facilities, hospital and medical centers, age management, anti-aging and wellness centers.  Cheryl’s cutting edge thinking and expertise has made her a household name among those in the cosmetic medical businesses with results that are unparalleled in the industry.

Some of Cheryl’s clients have included:

  • Cenegenics Age Management Programs
  • Ridgewood Ophthalmic Plastic Surgery Center
  • International Medical Spa Association
  • McKenna Health System – New Braunfels TX
  • Comprehensive Dermatology & Laser Center
  • St. Dominic Jackson Memorial Hospital, Jackson MS
  • Park Avenue Skin & Laser Center
  • AGI Dermatics
  • The Medical Institute for Age Management and Intervention
  • Day Spa Association
  • Miami Institute – their revolutionary “Fine Art of Transformation” program offered in conjunction with the Four Seasons Hotel in Miami
  • CaraSpa

Other clients who have reported exceptional and successful results from Cheryl’s strategic guidance and marketing expertise include:

  • Brooks Health System, Jacksonville FL
  • Face Focus European Medical Spa
  • Eternity Medical Institute Age Management Program
  • Essentials Medical Spa
  • Hoffman-LaRoche Pharmaceutical/Consumer Health Division
  • SpaMed
  • The Skin Care Center
  • Comprehensive Dermatology & Laser Center
  • Westwood Skincare Center


Cheryl has also worked with literally hundreds of individual medical practices, including specialist practices that include:

  • Plastic and Reconstructive Surgeons
  • Dermatologists
  • Skin Surgery Specialists
  • Ophthalmologists
  • Laser Specialists
  • Medical Estheticians
  • Board-Certified Surgeons

In recognition for all that she has done for the aesthetics industry, Cheryl was recently named as an Industry Advisor for TAPA, The Aesthetic Practice Association. She is also an active, sustaining member of:

  • The International Medical Spa Association
  • The Day Spa Association
  • The Medical Spa Association

Cheryl is a specialist in the healthcare retail field, assisting clients in developing and marketing proprietary skin care products and other consumer-direct healthcare products.

Creating right focused solutions

As the hands-on CEO of beautiful forever Aesthetic Business Consulting, Cheryl spearheads a successful team of practice management experts who together create amazingly visionary strategies and practical, effective solutions to either launch or re-energize aesthetic medical facilities coast-to-coast.

In addition to her effective practice-management and business-growth support, Cheryl routinely creates winning skin care formulas for many of the physicians she works with. She understands her clients’ businesses, their patients and clients, and the best ways to reach the bottom-line while enhancing patient-satisfaction.

Strategic vision & hands on implementation

Cheryl’s aesthetic, product development, and aesthetic medical background spans over three decades of consulting, training, marketing, sales, and account management. Building on that experience, Cheryl has worked with Hoffman-LaRoche Pharmaceuticals to develop and market industry-changing products and to support the physicians who use those products to change the lives of their patients.

Cheryl is a certified Allergan “Botox® Cosmetic” consultant for medical practices and medical spas, and she understands both the practice needs and their patients’ hopes and expectations.

Beautifully Profitable

Forever Profitable

  • Must-Read for any Medi-Spa and Medical Practice
  • Very up-to-date, 5th Edition
  • Over 6,000 Copies Sold
  • Basic business marketing, metrics, management, media relations and sales coaching
  • Learn the benefits of creating a strategic annual marketing plan
  • How to host PROFITABLE events every single time
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