When looking to expand a business, it’s easy to overlook the opportunities that are right under your nose. No matter how old (or new) your business is, chances are, there is a sizeable market within a 15 mile radius of your business. The question is, how do you reach these customers? The key is to make your business stand out from the rest by establishing yourself as a reputable practice and an involved member of the surrounding community.
Participating in (or even hosting) community charity events is a great way to establish your company as a reputable practice.
First and foremost, you must create a logo and brand graphics to be distributed to all forms of media. It is absolutely vital that all graphics and logos be consistent. This allows customers to easily identify you, and it also makes it much easier for you to present your business as an active member of the community. While you should make some personal appearances, once you have an established logo, you can hire staff or a PR firm to manage the majority of public communication.
Don’t forget to take advantage of charitable events and other public community projects to get your name out there. For more information on increasing your revenue, or to find a day spa consultant, contact Beautiful Forever at (877) 722-6334.Main photo by Broad Bean Media