A project-based approach can help practices achieve their strategic goals

Project Management

A project-based approach can help practices achieve their strategic goals.

Behind every successful medical aesthetic practice is a series of incremental, accomplished goals. Whether a facility is seeking to improve the patient experience, integrate new procedures or launch a new marketing campaign, bringing these goals to fruition requires project management skills. A project manager must be able to conceptualize an idea, build a team that will make that idea a reality and supervise that team to complete the project on time and on budget. Any new project requires two key factors: the right concept to provide focus to the project and the right person to serve as project manager. While the concept differs from practice-to-practice and project-to-project, there are typically three choices for the right leader: • A practice owner who has the time, the skills and the motivation to serve as the hands-on project manager. • An office manager or other senior employee in the practice, who has the time, skills, and the delegated authority to oversee the project.

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