As a pharmacist who has worked in the aesthetic field for the past 20 years I have found Cheryl Whitman has provided both the skill set and knowledge for running a successful practice. She combines internet marketing and social media along with the specifics on how to implement them into your practice. She answers all the questions asked by physicians, office staff and patients.
Well written, practical guide on how to grow your practice and increase profits. Ms. Whitman brings her many years of marketing and public relations expertise which can be used by start-ups as well as established practices. An excellent read for aesthetic practices and can be applied to many business sectors.