Articles

Attracting Patients

Cheryl Whitman, CEO of Beautiful Forever Consulting, is one of the pioneers of effective physician practice marketing, and a leader in this field for more than two decades. In addition to regularly speaking at professional conferences on issues related to marketing and promotion, sales management and practice operations, Cheryl has written several successful books on […]


Online Reputation Management: A Top Priority for Practices

Fifty six percent of consumers say that they are more likely recommend a “brand” after becoming a fan, according to Mind Jumper. Eighty two percent of those who read reviews said that their purchasing decisions have been directly influenced by reviews, according to Deloitte &Touche. Likewise, a poor review can send a prospective patient to […]


Patient Retention: The Golden Grail

A high retention rate depends on planning and setting clear expectations like the feeling you get when enjoying fine cuisine at a 5 Star lakeside restaurant on a clear sunny day.  This includes offering the best possible service, as well as, a good working long term relationship. In the end, you will be measured on […]


Don’ts For Facebook Marketing

Facebook marketing in medicine can be tricky at best. The good news is that once your practice integrates the right formula for success, Facebook can be an excellent patient acquisition tool. Do Not copy content from other Internet sources. You can create content that offers another angle on current Internet content, but your content should […]



Internet Advertising: Know What You’re Up Against and What You Can Do

Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]


The Power of Testimonials

Marketing is an investment that can be costly if not fully prepared to reap a strong Return On Investment. It’s one thing to spend money on marketing; it’s another to provide your patients with the information they are looking for so they can make the decision to invest in you. The good news is that […]


Do’s for Facebook Marketing

Facebook marketing for medical practices has become quite popular for a variety of reasons. First, consumers like Facebook and want to receive information in this way. They want to be part of your Facebook community to view your posts about inspirational messages, educational data, and special promotions. In terms of benefits for the practice, Facebook […]


Converting Patients in Today’s Market Space

Converting patients has to do with providing the best service like a beautiful day at an ideal spa. Your patients must be pampered from the moment they arrive. Remember that your patient has had an experience with another physician in the past. He or she has also likely considered others for the service they are […]


Internet Advertising: Know What You’re Up Against and What You Can Do 

Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]


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