Three of the most recent mediums that have proven profitable for advertising are the located on the Internet, including: a website, blogging and social media. The Website: It’s In The Appeal A comprehensive website has pleasing graphics with before and after photos, simple navigation, patient education content, information about the doctors, and a communication option. […]
One of the things that makes the medical aesthetics industry so exciting is the near constant influx of new technologies, new techniques and new research related to cosmetic enhancement and antiaging. Virtually every aspect of what was considered “state of the art” 10 years ago has changed—not once, but many times. Not surprisingly, practitioners and […]
Your website is the first experience most prospective patients will have with your practice, so be consistent in the images you use. Ensure that they reflect and reinforce your brand. You may have as little as 10 seconds to communicate that brand to visitors. To assess your website’s visceral brand message, view your site through […]
When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and individuals can use to effectively market themselves and their services. As a physician, your personal brand sends a clear, consistent message about who you are and […]
In an effort to grow their market share, face down competition and offer patients the best outcomes, many cosmetic physicians expand their practices to include nonmedical esthetic services. Some opt to add an esthetic treatment room to an existing practice; others have built out an off-site, affiliated spa business. As we will see below, each […]
The 10th Annual Symposium for Cosmetic Advances & Laser Education (SCALE) is an exciting educational event featuring nationally renowned faculty in the laser and aesthetic field. Each year, our faculty challenge attendees by critically evaluating evolving therapies and new innovations as well as engaging in lively discussion. Included in this group of luminaries are Terrence Keaney M.D. […]
IRVINE, Calif., Jan. 6, 2015 /PRNewswire/ — United Medical Credit will be attending the AACS convention in January with special guest Cheryl Whitman. In her book, “Beautifully Profitable, Forever Profitable,” Cheryl Whitman details the elements of success for physician practices, hospitals, and wellness centers. A popular consultant who speaks at many conferences for professionals in these fields, Cheryl Whitman will be discussing her latest book […]
Just as your image is a big part of the first impression you create in the minds of others; the image you create about your practice is equally important. First, your personal image usually starts with the inner core. The sense of how you perceive yourself. The sense of the first impression you extend to […]
Newspapers, magazines, radio, television and the Internet are major sources of daily news for most people today. Advertising in the right mediums can be a positive patient acquisition tool. In fact, a comprehensive strategy of repeated appearances in the press, weather through public relations or advertising, can foster trust for prospective patients. Advertising is designed […]
New Year’s is just around the corner! The time is knocking on our doors. New Year’s is a time for reflection, a time for celebration and a time for a new beginning. So, we’ve come with our own Top Five List to provide you with suggestions for the New Year relating to your marketing. 1. […]
