Blog


Branding Your Practice

When properly managed, a practice’s brand is one of its most valuable assets. Building and promoting a unique identity—known in the trade as “branding”—is a technique all businesses and individuals can use to effectively market themselves and their services. As a physician, your personal brand sends a clear, consistent message about who you are and […]



Adding Esthetics

In an effort to grow their market share, face down competition and offer patients the best outcomes, many cosmetic physicians expand their practices to include nonmedical esthetic services. Some opt to add an esthetic treatment room to an existing practice; others have built out an off-site, affiliated spa business. As we will see below, each […]



MEET OUR FACULTY – SCALE 2015 – Terrence Keaney MD & Cheryl Whitman

The 10th Annual Symposium for Cosmetic Advances & Laser Education (SCALE) is an exciting educational event featuring nationally renowned faculty in the laser and aesthetic field. Each year, our faculty challenge attendees by critically evaluating evolving therapies and new innovations as well as engaging in lively discussion. Included in this group of luminaries are Terrence Keaney M.D. […]



United Medical Credit Will be Attending the American Academy of Cosmetic Surgery (AACS) Convention in January with Special Guest Cheryl Whitman

IRVINE, Calif., Jan. 6, 2015 /PRNewswire/ — United Medical Credit will be attending the AACS convention in January with special guest Cheryl Whitman. In her book, “Beautifully Profitable, Forever Profitable,” Cheryl Whitman details the elements of success for physician practices, hospitals, and wellness centers. A popular consultant who speaks at many conferences for professionals in these fields, Cheryl Whitman will be discussing her latest book […]




Tips for Advertising- Know Your Audience

Newspapers, magazines, radio, television and the Internet are major sources of daily news for most people today. Advertising in the right mediums can be a positive patient acquisition tool. In fact, a comprehensive strategy of repeated appearances in the press, weather through public relations or advertising, can foster trust for prospective patients. Advertising is designed […]



Top Five New Year’s Resolutions

New Year’s is just around the corner! The time is knocking on our doors. New Year’s is a time for reflection, a time for celebration and a time for a new beginning. So, we’ve come with our own Top Five List to provide you with suggestions for the New Year relating to your marketing. 1.            […]



Tracking Marketing Campaigns

Tracking marketing campaigns is often the most difficult part of any campaign.  Close monitoring is vital to identify campaigns that require adjustment; campaigns that need to be bolstered; and/or campaigns that need to be canceled. After all, R.O.I. is the key word that justifies expenditures for marketing. Let’s take a fast glance at how to […]



Tips on Successful PR in Your Aesthetic Practice

Public Relations goes “beyond the norm” to help consumers interested in long lasting solutions that will broaden your patient base and further increase patient satisfaction levels in your practice. As press corps field through the bludgeoning number of press releases every day, it’s easy for your press release to get caught behind other virtual billboards […]



Operations Issues and Opportunities

There are a number of important operational issues that must be addressed as new product lines and services are brought online.  Each of these can contribute to success – or failure – of the expansion program. Staff Training This high-level effort is increasingly significant as the marketplace becomes more competitive. Medical Practices are bringing in […]


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